Hasbara

No Israeli has the right to risk the country’s national security - opinion

The next person who decides that personal conviction entitles him to risk Israel’s strategic interests may inflict damage that no amount of hasbara money can undo.

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.
US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative

Israel must repair its strategic triangle with the US and American Jewry - opinion

Defense Minister Israel Katz and other coalition lawmakers attend a ribbon-cutting ceremony for the re-establishment of the settlement of Sa-Nur, in the West Bank, April 19, 2026

Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion

Former UN ambassador Gilad Erdan at a press conference in Tel Aviv announcing the establishment of a new right-wing party under his and MK Yuli Edelstein's leadership ahead of the upcoming general elections, August 6, 2026.

Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview


Bibi, your best came a little too late - opinion

Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance

 IN HIS speech to Congress last week, Prime Minister Benjamin Netanyahu underscored the threat that Iran poses to the Middle East and advocated for the formation of an anti-Iran ‘Abraham Alliance.’

Avi Hyman: Switching employment sectors three days into the war

On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.

 AVI HYMAN wrote his first press release at age 16 and never stopped.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.

Why politics and public diplomacy shouldn’t mix - opinion

When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.

 BYE BYE, Bowman: Incumbent congressman Jamaal Bowman (D-NY)’s extreme anti-Israel positions turned off voters. He will try not to set off a false fire alarm as he vacates the post.

Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview

"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'

 LILAQ LOGAN, 25, in front of Iron Dome.

Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel

The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.

 AT THE BBYO Conference 2024: TalkIsrael.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.

Is Israel failing at public diplomacy? - opinion

Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.

 ACTIVIST NOA TISHBY speaks at a Tel Aviv rally calling for the release of the hostages,  Dec. 23, 2023

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion

Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.

 Iran’s Supreme Leader Ayatollah Ali Khamenei meets Hamas leader Ismail Haniyeh, in Tehran, on March 26, 2024.