Hasbara

No politician has the right to risk Israel’s national security - opinion

The next person who decides that personal conviction entitles him to risk Israel’s strategic interests may inflict damage that no amount of hasbara money can undo.

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.
US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative

Israel must repair its strategic triangle with the US and American Jewry - opinion

Defense Minister Israel Katz and other coalition lawmakers attend a ribbon-cutting ceremony for the re-establishment of the settlement of Sa-Nur, in the West Bank, April 19, 2026

Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion

Former UN ambassador Gilad Erdan at a press conference in Tel Aviv announcing the establishment of a new right-wing party under his and MK Yuli Edelstein's leadership ahead of the upcoming general elections, August 6, 2026.

Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview


This is why Israel fails at public diplomacy - opinion

Our hasbara efforts should be systematic, targeted, and well thought out. As long as Israel still remains a liberal democracy, albeit a faulty one, fake sources, and dodgy means should be avoided.

 ISRAEL’S MOST popular English-language spokesperson since the beginning of the war against Hamas, Eylon Levy, was removed from office at the end of March.

Rabbi Shmuley Boteach: 'Ben Shapiro only fired Candace Owens because of me'

Speaking to Shmuley Boteach regarding the state of the world today and what must be done for the nation of Israel to win the battle against bigotry and antisemitism.

 Rabbi Shmuley Boteach.

A special forces hasbara unit: Eylon Levy's strategy for turning the narrative war for Israel

People are needed to fact-check negative comments about Israel and the Jewish People and to respond with logic and accuracy, Levy said.

 Eylon Levy speaks during a rally calling for the release of Israelis held hostage by Hamas terrorists in Gaza, at "Hostage Square" in Tel Aviv, May 18, 2024.

'We are not afraid': US university students arrive in Israel as antisemitism rocks campuses

"I hope that this visit to Israel gives me the tools to share the truth with those on campus who defend mass rape and murder,” Josh Shain, Columbia University student and delegation member, remarked.

 Delegation of students visiting Israel on "Take Action for Israel" trip, May 22, 2024.

October 7 hero creates 'Survived to tell' initiative to recount survivor testimonies

Turning tragedy into teachable moments through virtual reality: This project aims to spark a global dialogue rooted in empathy and recognizing our shared humanity.

 “Survived to Tell – Be the Witness” experience.

Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration

What does Israel's hasbara campaign look like six months into the Hamas war?

This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.

 A sign that went up at a bus stop in Washington DC regarding the Israel-Hamas war.

Grapevine April 7, 2024: Tears for Taiwan

Movers and shakers in Israeli Society

 THE TAIWAN delegation in the annual parade during Sukkot in Jerusalem 2023.

Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’