Hasbara

No Israeli has the right to risk the country’s national security - opinion

The next person who decides that personal conviction entitles him to risk Israel’s strategic interests may inflict damage that no amount of hasbara money can undo.

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.
US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative

Israel must repair its strategic triangle with the US and American Jewry - opinion

Defense Minister Israel Katz and other coalition lawmakers attend a ribbon-cutting ceremony for the re-establishment of the settlement of Sa-Nur, in the West Bank, April 19, 2026

Israel Katz and the Likud are ‘boom-boom-booming’ politics away – opinion

Former UN ambassador Gilad Erdan at a press conference in Tel Aviv announcing the establishment of a new right-wing party under his and MK Yuli Edelstein's leadership ahead of the upcoming general elections, August 6, 2026.

Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview


A time to act: When citizens must become strategic communicators - opinion

Jews do not control the narrative. Like every other community, they participate in it.

An illustration of a spokesperson's stand with the Israel flag in the background.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

Jodi Samuels’s journey: Aliyah, advocacy, and community

Samuels reflects on her aliyah and advocacy journey: 'I wanted two things in my life: to live in Israel and to have an open home.'

Jodi Samuels, founder of JIC and Jodi's Voice.

Is Israel prepared for the antisemitic fallout of a US‑Iran war? - opinion

A geopolitical earthquake abroad could trigger a social and political antisemitic tsunami at home.

 L to R: Iran Ayatollah Ali Khamenei, US President Donald Trump against backdrop of respective flags and missile strikes.

Israel's negligent ‘hasbara’ failure in Gaza could have been avoided - opinion

While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them. 

MOURNERS PRAY during the funeral of Palestinians in Gaza, who, according to medics, were killed by an Israeli strike, on Wednesday. While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them, the writers say.

From ‘hasbara’ to cognitive warfare: Why responsibility must be reframed - opinion

Antisemitism today is not only hatred of Jews: It is a tool for destabilizing democratic societies, eroding confidence in information, and turning identity itself into suspicion.

Demonstrators hold a banner in relation to group "Palestine Action" and flags in support of Palestinians during a national protest, ahead of the two year anniversary of the October 7, 2023 attack on Israel by Hamas from Gaza, in Dublin, Ireland, October 4 2025.

Jackson synagogue arsonist unconnected to pro-Palestinian movement

Jewish activists and communities have been engaged in debate over which corner poses the greatest threat, and new incidents are often met with immediate speculation over the attacker’s motivations.

AMBASSADOR DEBORAH Lipstadt, US Special Envoy to Combat Antisemitism speaks during 'March For Israel' at the National Mall on November 14, 2023 in Washington, DC.

What’s in a name? A lot: Why Israel must reframe hasbara as informational warfare - opinion

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

Civil Advocacy Center head urges single ‘command’ for Israel’s public diplomacy - interview

Fragmented responsibility, unfilled top post, short-term thinking undermined Israel’s international messaging, even as civil initiatives fill gaps left by the state.

Civil Advocacy Center head Eliav Batito speaking at the Jerusalem Theatre.

Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.