Hasbara
Israel has not invested enough resources into hasbara, and now we are paying the price - opinion
We need to find a way to project the factual reality of the one Jewish state; currently, we are paying the price of not recognizing the significance of the battle of the word.
British woman questioned by police over pro-Israel advocacy, referred to counterterror org.
Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says
The problem with Israel’s hasbara is what it refuses to say - opinion
Israel needs a counter-subversion strategy - opinion
Hostile powers don’t invent a nation’s weaknesses; they find the ones it already has, fund them, give them prestige, and push them through the institutions that decide how a society sees itself.
Hasbara explains, but Zionism must sell - opinion
The problem may not be that the world lacks information about the Jews, but rather that the Jewish world has forgotten to inspire loyalty, admiration, participation, and belief.
How Israeli politicians fall into the hasbara trap - opinion
We Israelis and our supporters have wrung our hands over alleged hasbara failings for decades. But we owe it to ourselves to recognize that part of the alleged failures aren’t failures at all.
Ben-Gvir's harassment of GSF activists was wrong, and gave critics what they wanted - editorial
Since October 7, Israel has been fighting not only a military war, but also a political and diplomatic one. A government minister who repeatedly sabotages that effort is a liability.
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
“We did our own flotilla,” said Arab-Israeli activist Yoseph Haddad. "We send a clear message to all the ‘terror flotilla’ activists. You are not welcome here."
In a divided world, Israel needs a new hasbara playbook - opinion
Traditional public diplomacy is under strain as polarization reshapes how Israel is understood abroad.
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.
Israel’s shift from seeking approval to shaping global narrative - opinion
It took the international responses to the October 7 massacre and the vicious antisemitism, the horrors, and the deaths for Israel to mature.
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.
A time to act: When citizens must become strategic communicators - opinion
Jews do not control the narrative. Like every other community, they participate in it.
