Branding

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
A shopping mall

Whining about the cost of living, continuing to wear Nike and Adidas

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand


Mul-T-Lock launches new branding strategy

The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.

The new SMARTair lock system from Mul-T-Lock

California Soul: When commercial brands embrace their place

Apple recognizes how the place you come from, as a company, so deeply affects who you are and what you’re about.

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019

Nike executive quits abruptly after her son illegally resells sneakers

The company said the departure of Hebert, vice president & general manager of Nike’s North America business, is effective immediately.

The Nike swoosh logo is pictured on a store in New York City, New York, U.S., September 4, 2018

How Up-and-Coming Model Aga Wojtasik Brings the Energy to a Photoshoot


How Online Sneakers Company King Kicks thrived amidst the COVID-19 pandemic


Taking over the men's grooming products industry is The Beard Struggle

The Beard Struggle is a global giant in the men's grooming niche, which has attained massive success in a short period.


Styleout Watches lists 4 Swiss Luxury Watches Every Watch Collector Must-Own


Entrepreneur Garrett Shiner Reflects On the Success of His Apparel Brand 'Easel'

Building a brand from scratch and scaling it to great heights takes a tremendous amount of experience, vision, and fortitude.


Ramotion on Building a Strong Brand and Its Importance

Even a new business owner knows that it’s a must to develop a strong brand, but have you ever wondered what exactly it does for a company?


Branding expert Cody Cornwell on becoming an industry leader

Branding and marketing are currently one of the most challenging fields to break into. With ever-evolving social media and marketing, it’s hard to help clients find their niches and thrive.