Branding

Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Fans take pictures with a Lego World Cup trophy as they attend a watch party for the France vs Spain FIFA World Cup Semifinal match at Rockefeller Center on July 14, 2026 in New York City.
A shopping mall

Whining about the cost of living, continuing to wear Nike and Adidas

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand


Sun Mizrahi's impressive achievement in RABANNE beauty campaign

Israeli model Sun Mizrahi surpasses Bar Refaeli with RABANNE's luxury beauty campaign, continuing her stellar success story in the global fashion scene. Learn about her remarkable journey here.

Sun Mizrahi

Fashionable pop-up, the empowering brand, the coffee revolution

Unisex fragrances, empowering brand, coffee revolution: Unisex fragrances, fashion pop-up, eyebrow shaping, baby care buzz, targeted serums, coffee & ice cream delights.

  Brand pop-up for Miss Nori

Accessible fashion: Dressing inspired by street style

Street style and sporty vibes drive the latest campaign for POZA, offering affordable fashion with a chic twist. Styled by Chaya Vider and captured by Dudy Dayan.

 POZA network

The new Goldstar, a facelift for the beer brand sold in Israel

Goldstar Beer: A new look for Israel's best-selling brand.


The return of Crocs: The first flagship store in Israel was opened

New Crocs flagship store in Israel at Dizengoff Center Tel Aviv faithful to global design, offers unique models, collaborations with top brands in 70 sqm space.


Diving Boards: A unique product branding every event differently

We live in a competitive world, production and branding companies are in a constant race for products that create the wow effect. Custom designed diving boards are next.


What about Lenny Kravitz & glasses? Get the joint collection with Ray-Ban

Ray-Ban eyewear brand meets musician Lenny Kravitz, and together they launch a unique collection with a fashionable twist in a rock and roll flavor.


Instagram enables Israeli brands to find perfect content creators

Instagram's Creator Marketplace arrives in Israel, now available for content creators and businesses. The goal: Helping brands discover relevant content creators for any collaboration.


Branded gifts - who can enjoy them?

Who benefits from branded gifts, how can you choose the best ones, and what more do you need to know on this subject? In this article, our experts summarize the reasons for purchasing branded gifs.


How much money will you save if you give up the familiar brands?

Discover the economic potential of switching to alternative brands and how much you can save with this special test on supermarket products. Save up to 139% by choosing alternatives.

 Shelves carts in a supermarket