Skincare
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.
Brand news: When a coat turns into a perfume and the brand celebrating 50
Brand news: What happened on the streets of Copenhagen
Korean beauty product trend: Why what works in Seoul does not always work in Tel Aviv
The gold everyone is talking about: La Prairie launches essence based on pure gold
La Prairie presents the Pure Gold Revitalising Essence, a pure gold formula that combats hormonal skin changes, restoring radiance, vitality, and youthful glow.
Anti-wrinkle series based on retinol
A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Korean-inspired skincare capsules
Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
A new solution for very dry skin: An advanced series also for babies
The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
