Perfume

Brand news: From the groundbreaking women to the perfume that dances

Pampering at home, the world of dance as inspiration, the fragrance you will both love, taking care of lips, lychee and peach in the bath, investing in real estate, and more.

Brand news.
Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

& Other Stories.

Brand news: The Hermès family is expanding, and autumn will look different

Twentyfourseven.

Brand news: What happened on the streets of Copenhagen


The search for a forgotten scent

The goal is not simply to create beautiful fragrances but to preserve emotional landscapes

"Perfume, in its purest form, is memory."

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon

Brand news: The strong brand celebrating a decade and the hot trend gaining momentum

The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.

Michael Kors

Air fresheners inspired by the world of European perfumery

The Gali chain enters the home fragrance category with ANTONIO VERO – A new air freshener collection featuring five European-inspired scents.

Gali's new air fresheners

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Everything a girl needs - in one shopping basket

A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.

ZOHARA

Brand news: The brand that doesn't break tradition and about female friendship

How do you achieve glass skin, who landed from Miami, the beauty secret from thermal waters, the perfume that intensified, and the pizza that surprises.

Furla

Brand news: Who landed from California and who moved up a floor

The ocean as inspiration, sculpting the face and staying alive, when fashion meets culinary, the new beauty approach, tropical bubbles, and pampering the puppies.

®UGG