Men

While it was once the exclusive domain of salons, today it is one of the fastest-growing markets in the world, shifting to personal and at-home use, bringing truly innovative solutions.

"The woman has been working her whole life to reach her limit, and then she has to face a man who is biologically much stronger. I don't agree with this kind of stuff in sport," Sabalenka said.

The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.

After seven years as a women-only brand, Under the Rock launches its first men’s jeans collection, with at-home fitting and a new couple-focused campaign.

New studies reveal a surprising link between sperm quality and heart disease, metabolic syndrome and even early mortality – and a Mediterranean diet can change the picture in just three months.

Philips’ new premium shavers are ideal for sensitive skin, delivering a razor-close shave without sacrificing comfort or causing irritation.

For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.

More and more older men are considering testosterone therapy to improve strength, libido, and overall health — but research presents a complex picture of limited benefits versus notable risks.

Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.